Headshots for New Media Campaigns

Today I had the priv­i­lege of shoot­ing new head­shots for New Media Cam­paigns, an awe­some web design com­pany in Car­rboro with whom I recently started an intern­ship. I wanted to show these head­shots for a cou­ple of rea­sons. First, I don’t have any head­shots on my web­site any­where, so this is an oppor­tu­nity to show some. Sec­ondly, I wanted to show these because they took me about twenty min­utes total to shoot, process, and post on the NMC web­site.

The big point I want to make is that these were all shot with nice, dif­fuse nat­ural light through a win­dow, with a sin­gle cam­era and a sin­gle lens. If I’d really wanted to get fancy I could have used a reflec­tor to cam­era right for a lit­tle fill on the non-window side, but these came out okay. I shot these in the office, in front of a white wall, and focused on get­ting the most gen­uine expres­sions from people.

Some peo­ple are com­fort­able in front of the cam­era and it’s easy to get good pho­tos of gen­uine expres­sion. For oth­ers, you have to employ a lit­tle trick­ery and get them in between more forced expres­sions. Look for smil­ing eyes, look for relaxed poses. Talk to them, direct them, have them move around. If you’re pay­ing atten­tion and fast on the shut­ter, you’ll be able to catch the right moment.

Pay atten­tion to the details–watch how the light falls, where your catch­lights are… make sure there aren’t too many fly­aways. If you do the bulk of your work in-camera, then pro­cess­ing is a sim­ple mat­ter of batch pro­cess­ing some light lev­els adjust­ments (and in this case con­vert­ing to black and white).

Most impor­tantly, don’t get caught up in the minu­tiae of tech­ni­cal detail–as I said, these were all shot with nat­ural light. If you choose to use strobes, that’s fine (I often do), but don’t miss the good stuff because you’re fid­dling with light place­ment and aper­ture set­tings. The tech­ni­cal details are impor­tant, but if you’re shoot­ing head­shots for real, you should already have that stuff down.

Thanks to the NMC team for mod­el­ing for me!

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